This was my first UX project, this project was my final degree project at university.

Emphatize (data researched from psychology department UAM Azcapotzalco)

School dropout at the UAM Azcapotzalco

Between 18 and 20 years

37.2%

between 20 and 22 years

13.1%

23 years and beyond

49.6%

Places where young people go when they get sick

Hospital

18.2%

IMSS

27.8%

Popular insurance

3.7%

Private doctor

35.5%

Others

14.8%

Age at young people start smoking

After 18 years

57.4%

between 20 and 22 years

13.7%

23 years and beyond

28.9%

Age when young people consume alcohol

After 18 years

48.4%

Between 18 and 20 years

35.2%

between 20 and 22 years

5.7%

23 years and beyond

2.3%

Age at first sexual intercourse

After 18 years

27.2%

Between 18 and 20 years

40.6%

between 20 and 22 years

28%

23 years and beyond

2.6%

Conceptual maps

Sketches

Mockups

Brand Identity

Logo proposals

Final logo desktop

Final logo mobile

Production

Download my university thesis